Reach New Heights with Your SEO: 2016 Trends and SMstudy Guidance

  There are, on average, 12 billion web searches conducted in the United States EACH month. This ginormous figure highlights (and underscores) the importance of where your online content appears in search engine results and what can be done to improve a site’s ranking on search engines such as Google, Yahoo, etc. Search Engine Optimization (SEO) is the…

The Truman Show: A Reflection on Product Placement

In the 1998 film The Truman Show, a man named Truman Burbank, played by comedian actor Jim Carrey, stars in the ultimate reality show. At the film’s onset we learn that Truman is the first person to be adopted by a corporation and that since the time of his babyhood, Truman has been used, unbeknownst to…

Content Marketing Pt.1: Marketings New Weapon of Choice

It’s official! Traditional “interruptive” advertising (both online and television) isn’t so hot nowadays. On the other hand, content marketing is emerging as the weapon of choice for brands who are in it to win it. Over a series of posts, we will explore the ins-and-outs of smart story-driven marketing, what it looks like when it’s…

The Millennial Impact

Snapchat, the quick and fleeting photo messaging application, has become increasingly alluring for companies wanting to dip their toes in the “Ephemeral Marketing” waters.  Truthfully, the app had a rocky start entering the digital marketing world, but companies such as McDonald and Chat Sports have now mastered the art. Snapchat launched in 2012 and currently…

Build Relationships with Negotiation Training

In sales, all that matters is the bond between the seller and buyer. The buyer always finds arguments to have a better deal than the quoted one, and that is when the negotiation skills of the seller comes in! Negotiation skills are much like a language. People who are unacquainted with the concepts and terminology of…

How to go viral with the SMstudy Guide

Moms and dads have to make difficult parenting decisions on a daily basis. Similac, a formula brand, released a parody about the squabbles parents often encounter when it comes to the best way to raise a child. Should you breast-feed your child, pump, or use formula? Should you stay at home with your child or…

Shifting Techniques: From Conventional to New-Age Marketing

In the twentieth century, with the increase in the number of manufacturers and industries for specific products, consumers had numerous options to buy from multiple manufacturers. Manufacturers faced the need to differentiate their product and thus mass media marketing was born. Primary channels used for mass media marketing were print advertising, mass mailers, television, radio,…

The Stuff Nightmares Are Made Of… and SMstudy

Were you ever required to write a research paper in one of your classes in school? One of our editors here at SMstudy used to be a public school English teacher. He remembers the anxiety that the traditional research paper assignment caused some of his students. They complained of stomachaches, headaches and sleep deprivation due…

Adoption Cycle for Technology Products

When a business plans to launch any product/service into the market, it always has a target audience in mind who would be using this product. Now even though the target audience are the ones that will be the source of revenue for the firm while acquiring market share, audiences in general are apprehensive of shifting…

Is the Dancing Bear Threatening User Interface?

A “Dancing Bear” is very interesting and entertaining to watch, but the more you watch the more you think, what is the point? Nicholas Griffin, regional director at Allen International equates a dancing bear to the digital experience. Everyone is looking for the digital experience: a computer-automated world that will get you what you want…

The Lean Startup Movement and SMstudyEvolution of a Logo

Startup “is shorthand for an ethos that the organization holds dear: speed, flexibility, a willingness to be daring and experiment,” writes Beth Comstock in the introduction to “Video: Eric Ries Talks to Beth Comstock about Entrepreneurship in the Age of Uncertainty” in GE Reports.[1] Comstock, Vice Chair of GE (General Electric), puts this ethos at…

Effective Methods of Determining Sales Force Size

In most companies, the sales force is the most critical part of the business; thus determining the sales force size is critical in planning for sales governance. Although the corporate sales team is one of the most valued assets of the company, it can also be expensive to maintain. Increasing the size of the sales…