The New Wave in Digital Marketing

For roughly a decade technology has been facilitating the brushstrokes to paint an ever clearer picture of consumer behavior. Over time, analytics has helped solve the mysteries of the where, the when and the how often as it pertains to clicks, views or anything else online for that matter. In the process, the human behind…

Content Marketing Pt.1: Marketings New Weapon of Choice

It’s official! Traditional “interruptive” advertising (both online and television) isn’t so hot nowadays. On the other hand, content marketing is emerging as the weapon of choice for brands who are in it to win it. Over a series of posts, we will explore the ins-and-outs of smart story-driven marketing, what it looks like when it’s…

Plan B: Assessing Social Marketing Future Scenarios

No one likes to contemplate a worst-case scenario, but it is wise to have a plan B. Any digital marketing strategy should think optimistically, but preparation for future scenarios that may look very different from today’s digital marketing landscape is vital to a brand’s survival. “Anticipated future scenarios” is an output of the Evaluate Digital…

SalesStratagy

What is right about America? What is its value proposition to its citizens and to the world? What is America’s brand? In this second part of Brand America, we return to the Declaration of Independence[1]—arguably the quintessential statement of America the brand—to find what it tells us. In Part One, we looked at the Brand’s strong positioning…

How to Perform Market Trend Analysis?

A market trend analysis is an analysis of past and current market behavior and dominant patterns of the market and consumers. An important aspect of conducting a trend analysis for an organization is to obtain insights on the market scenario, consumer preferences, and the macroeconomic environment. Marketing research methods, such as surveys, interviews, and observations…

Branding America and SMstudy – Part One

Presidential candidates want to unite America, make it strong again, give it a future to believe in, balance its budget and pass its dream onto the next generation. Each, in his or her own way, paints a picture of what’s wrong with America, but which of them grasps what is right about America, what its…

VMEdu and the Way of E-learning

Companies have long known the financial benefits of online training over physical classroom learning. In fact, companies can save anywhere between 50–70 % on training costs by switching to e-learning alternatives. So naturally it was love at first sight for company bean counters and executives; however, humans, or e-learners, clearly were not so impressed. Early…

Out with the old, in with the new

20 years ago people had to be convinced to use the Internet. How often did we hear the question, “What would I use it for anyway?” It’s comical to think that people needed to be convinced to use the Internet considering nowadays people can’t survive without it. The first smartphone was released in 1992 by…

Branding America and SMstudy – Part Two

What is right about America? What is its value proposition to its citizens and to the world? What is America’s brand? In this second part of Brand America, we return to the Declaration of Independence[1]—arguably the quintessential statement of America the brand—to find what it tells us. In Part One, we looked at the Brand’s…

OOH, Electronic Billboards

More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark![1] We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. Yet, according to the association, there are more than 158,000…